- A·6 ~'IL fj . ; THE YOUNGSTOWN VINDICATOR, SUNOl ere' till chwe el's on , Bakery- . rs Marking . Birthday t • By MIKE MAHONEY Vindicator Finance Editor t Schwebel Baking Co. has enjoyed 75 years of growth and continuity in Youngstown, one of the very few family busi nesses able to cope with the increasingly' complex demands of modern food marketing and competi- tion. ,~ Over 600 employees work at Schwebel facilities ex· tending from its. E. Midlo thian Boule.vard headquarters and bakery to distribution centers and of fices in Pittsburgh, Cleve land, Akron, Canton and Meadville, Pa. . Perhaps that's because the company hasn't aban doned the fanply's ideals of , quality and service. After all, the words of Joseph and Dora Schwebel, who found ed the company in 1906, are still on the lips of David Schwebel, their son and the president of the company ' today. \ "She was a natural born businesswoman," David Schwebel sajd of his mother. "She could add up a double column of figures all at one time, and she could tell if a salesman was doing his job just by the nU,mbers in the offic~." . And of his father and brother Irving Schwebel, who preceded him as presi , dent, David recalls how I t 1 I I both learned to critique the quality of a bread's ingre dients and flavor with pre cision rare in a taste test. :Addresses l . ; Of District Lawmakers TODA Y'S SCHWEBEL TEAM - Family members are still actively involved in ma naging the Schwebel business. Here, David Schwebel, pr~sident, talks over company plans with directors Frances Sol omon and Elaine Winick, chairman Irving Schwebel and director Sadie RifIdA. the' business c ing their child agement posi left school. Still, the bu: serve al1 Yo well as Warre ance and Ei along with Sh Castle. . In 1941, t A venue plant creasing the I of the Schwe loaves of brea ten years for to outgrow t and in 19 moved to E. Boulevard, a the bakery ; 40,000 loaves , That locati buildings witl -square feet 0 ing general keeping, dat manufacturin, and a persor 'distribution the street on the command sales, shippi and route org Mrs. Schw active in co' tions until he) But her childl her grandchi carr;ed on th 'tion of the bn Beside Irv chairman of David, pres o~ _ 'VJ company, h. * * *.:----~-* * , * * * their way up The Schwebel bakery op: . positions. Jo eration has grown tremen- \ Schwebel, , dously in sophistication. In serve as VICE 1906, the Campbell ovens secretary res How has the local baking and Dora Schwebel baked complj,ny been able to sur- bread at night and delivered vive the onslaught of the it on foot and in baskets to national baking companies? nearby homes, then by "By getting the highest horse and wagon. put out about 150 loaves a day. Today the Midlothian A venue baking plant is typ ically producing 150 loaves in a single minute, 250,000 in a single day. That capacity quality loaf of bread, ingre dients wise, the latest in equipment and most of all freshness," Schwebel said. "The bread is baked in one plant - you don't have three or four interchangea ble production Sources. "We've never skimped on quality. Th,\t's one thing my mother always put into our heads: buy the best ingre dients and put it in the bread." That's why, in- part, the' Schwebels never ventured into cakes or other specialty pastries. Quality bread has been their only business. That business had typ ically humble beginnings . . From their first location in Campbell in 1906, Joseph Report 49 Million Are Not Under SS WASHINGTON (UfI) - could double over the next Almost 50 percent of work- ten years. " I ers in commerce and indus- Joseph Schwebel, an ap try and 75 percent of prentice baker in Austria government civilian' em- Hungary (in a section now ployees are enrolled in re- in Poland), found a ready tirement plans other than market for his bread. Two Social Security. . . years after opening, he ' Their numbers are esti- moved his small business,tir mated at 49 million, says the ' Lawrence Avenue in the? American Council of Life H!iSelton area. By 1923 the Insurance Pension ' Facts bakery served large sec:- 1980 booklet. More than 159 tions of Youngstown with million had Social Security six delivery trucks and .Iif- earnin~s cre~its, the booklet teen employees.. . .' says, mc1udmg about 136 But Joseph died 10 lbl8, million who qualify for pay- making his wife take on ments at retirement. even more responsibilitY,f0r The addresses of state and national legislators serving electors of Mahon· ing, Trumbull and Colum biana counties in Ohio and . Mercer . and Lawrence r cp'unties in Pennsylvania, t fqllow: (Clip and save. so , you can easily reach your ! assemblyman or congress jw M ~ man.) i U.S. SENATORS ( Ohio Phone: 202·224·3353, John Glenn (D), 2,(0 Russell Ollice I Bldg., Washington. D.C , 2051 0. How~d W. M~renbaum, ~), I ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ : 3'(2 Russell Senole Office Bldg .. Washington, D.C 20510. Phone I 202·22,(·2315. I I Youngstown Office : 100 Federal Plaza East. Phone 746-1132. : ~ennsylyania Arlen Specter, (Rl. 253 Ruuell Of· I I tic. Bldg ., WaShington, ·D.C. i t 20510. Phone 202·224·4254. I •. H. John Heinz III (R) , 4327 Dir ksen i ! Office Bldg ., Wo,hington, D.C i 20510. P.hone 202·224·632 4. . Wrangler® ~ ot )UNGST'O\\!J VINDICt\ TOR, S I' the business and accelerat ing their children into man agement positions as they left school. . Still, the business grew to serve all Youngstown, as well as Warren, Salem, Alli ance and East -Liverpool, along with Sh!l~on and New Castle. , les Years Later In 1941. the Lawrence Avenue plant expanded. in creasing the daily capacity of the Sch\Vebels to 24,000 loaves of bread. It took only ten years for the company to outgrow their facilities. and in 1951 Schwebel moved to East Midlothian Boulevard. and that gave the bakery a capacity of 40,000 loaves a day. That location has three MODEST' BEGINNINGS - The' Schwebel Baking Co. began business in 1906 with buildings with over 150.000 Joseph Schwebel, above, and his 'wife at a modest bakery on Center Street in Camp- square feet of space. hous-b~lI. The baking business then was about 150 loaves a day. which is now only the ing general offIces, bo?k- output per minute at the Sc~webel bakery on East Midlothian Boulevard. keeping. data pro,cessl!1g. '-:::==============::====================~ manufacturing. engmeerIng I, " and a personnel center. A "'" 'distribution center across tli.e street on Midlothian is the command center for the sales, shipping. receiving and route organizations. Mrs. Schwebel remained active in company opera tions until her death in 1964. But her children - and' now ' her grandchildren, - hav:e carried on the famIly tradI tion of the bread business. Beside Irving Schwebel. :tively involved in ma~ chairman of the board. and nt, talks over company David, president, several irman Irving Schwebel other relatives serve in the company, having worked * * * their way up through lower • positions, Joseph and Paul ,:e Schwebel bakery op- -, Schwebel, Irving's sons. Ion ,has gr~w~ tr,emen- serve as vice president and ;Iy 10 sophIstIcatIOn. In ta espectively. i, the Campbell ovens secre ry r out about 150 loaves a riiiiiii~ti;;;;:::::= , Today the Midlothian 'nue baking plant is typ Y producing 150 loaves single minute. 250,000 in ogle day. "That capacity :d double over the next years. )seph Schwe~el, an ~p­ ltice baker 10 Austna- 19ary (in a section now , :>oland), found a ready 'ket for his bread. Two rs after opening, he led his small business to !rence Avenue in the elton area. By 1923 the ery served large sec s of Youngstown with ' delivery trucks and )1f- I employees. ' ut Joseph died in I I l~. ~ing his wife take on n more responsibility ~or A-6 /2. I If YOUNGSTOWN "INDICATOR, SUNDI l'here's Still Schwebel's on , ..J : , Bakery- rS Alarking .. ~ Birthday . . the business , ing their child agement posi left school I Still, the bu l serve al1 Yo well as Warre l ance and Ec along with Sh: By MIKE MAHONEY Vindicator FinAnce Editor . - Schwebel Baking Co. has enjoyed 75 years of growth and continuity in Youngstown, one of the very few family busi nesses able to cope with the increasingly· complex demands of modern food marketing and competi- tion. .. . . ':-' Over 600 employees work at Schwebel facilities ex tending from its E. Midlo thian - Boule.vard headquarters and bakery to distribution centers and of fices in Pittsburgh, Cleve land, Akron, Canton and . ' Meadville, Pa. . Perhaps that's because the company hasn't aban doned the family's ideals of . quality and service. After -all, the words of Joseph and Dora Schwebel, who found ed the company in 1906, are . still on the lips of David , Schwebel, their son and the · president of the company : today. . \ "She was a natural born businesswoman, " David Schwebel said of his mother. "She could add up a double column of figures all at one time, and she could tell if a salesman was doing his job just b~ the numbers in the office. . . And of his father and brother Irving Schwebel. . . who preceded him as presi dent, David . recalls how .~ both learned tq critique the • 1 quality of a bread's ingre , 'dients and flavor with pre : cision rare in a taste test. ~ Addr-esses·· ! Of District · Lawmakers The addresses of state and national 1egislators I serving electors of Mahon I ing, Trumbull and Colum t biana counties in Ohio and I Mercer' . and Lawrence I cpunties in Pennsylv!inia, follow: (Clip and save. so: , you can easily reach your I assemblyman or congress • man.) . , . t U.S. SENATORS Ohio Castle. In 1941, t Avenue plant, creaSing the of the Schwe loaves of brea ten years for to outgrow 'and in 19 1 moved to E, Boulevard, a the bakery 40,000 loaves . That locat! buildings wi~ sguare feet 0 . ing general .j keeping, dat manufacturin} and a person 'distribution .. 1 the street on' the command . sales. shippi and route org' Mrs. Schw active in co: tions until hel But her childl ber grandchi carried on th "tion of the brE Beside lrv TODA Y'S SCHWEBEL TEAM": Family' members are still actively involved in ma- -; . chairman of . naging the Schwebel business. Here, David Sc~webel, 'pr~sjde!1t. talks oyer company ":. David. pres plans with directon Frances Solomon and ElalDe WjDJC~ chairman IrvlDg Schwebel': other relativ. ' . .. • and director S~die Rifkla. . -. .r :.' __ . .. i ~ .. ~.. company, b, * * *. .'* .'. -* " . . * -- ; "*·;·T~~,.,i·""···-1(.i ... thei!.wayup How has the local baking and Dora Schwebel baked The Schwebel bakeJ:)' op~" •. ~SJtions. Jo; compll-ny been able to sur- ' bread at night and delivered eration bas grown tremen-: I hwebel.. J vive the onslaught of the it on foot and in baskets to dously In sophistication. In'~ serve as VICE national baking companies? nearby homes, ' then by . 1906, . the Campbell ovens' !~retary res "By getting the highest horse and wagon. 'put out.about 150'1oaves'~1 .- . quality loaf of bread, ingre- . day. Today the Midlothian ' j dients wise, the latest in Avenue baking plant is typo' equipment and most of all Report 49 .Million icallY'producing 150 loaves freshness." Schwebel said. Are Not' Under 55 in a single minute. 250,000ln "The bread is baked in one a single day. That capacity . plant - you don't have WASHINGTON (UPI) - could double over the next three or four interchangea- Almost 50 percent of work- ten years. :" ~'., ':" :. " ble production sources. ers in commerce and indus- Joseph Schwebel, an aJ.- "We've never skimped on try and . 75 percent of prentice baker in Austria qUality. Tha,t's one thmg my government civilian em- Hungary (in a section now. mother always put into our ployees are enrolled in re- in Poland), found a ready heads: buy the best ingre- tirement plans other than market for his bread. Two dients and put it in the Social Security.: . ' . years after -opening,-;:: he'· ~ bread.",., - '. - ': 'c" . . Their numbers are esti- moved his small business Jif' " That's why, in- part. the ' mated at 49 million, says the . Lawrence Avenue -in the~ .. Schwebels never ventured American C{)uncll of Life H;!Selton area. By 1~23 the into cakes or other specialty Insurance Pension' Facts bakeJ:)' served large ' 5eC ·pastries. Quality bread has 1980 booklet. More than 159 tions of Youngstown with . been their only business. million had Social Security six delivery trucks and flf- . That business had typ- earnings credits, the booklet teen employees. -. ~ ically humble beginnings . . says, Including about 136 But Joseph died in H:28, From their first location in million who qualify for pay- making his wife take on Campbell in 1906, Joseph ments at retirement. even more responsibility.{or· o John Glenn (D), 2'0 Russe~ Office I alclg., Woohing1on. D.C., 20510. Phone: 202-22"-3353. ~w~d ~ ~Iun~u~ ~'lr-33~'==~'X~R~~~@~'~-~~~~~~~~~~~~~~~~~~~~~~~~~~~ " ·'2 Rus .. U Senate Offic· Sidg.. I '~"'.;., , . ,"- . ".:.;. , I ;mhinglon. D.C. 20510~ Phone _, _ .,. . i~'!~~~'ri: ,;';i'" : l;;f": .. J : · 202-22'-2315. ..- .. - .l.w ~ !l~.:~.::';~" ~ -.,r':.:'_ ~ I Youngstown Office: 100 Federol .. . ~_ .. . _ ._, ., "- . Pkuo E05t . Phone 746-1132. :!' ~ :: ~ .~-~~.' ;:', : " ~ . Pennlylvanio ~ ., : ' . Arl.n S,,-ct-, (R) . 253 RU'>en O f· I I' "' i lice Bldg ., WaShington. D.C. J ;:f ;;.,..,. ... ::; .. p.x.~-~ W ' . I ® ' 20510. PhOM 202·27" ·42"". i I ~.-~ 4: ·';.V" , - h ·: .. ";:: ,. . ran 9 er H J ohn Heinl ·11I (R) . 4327 Di,.,er. . ! ..... j--: .--:::- -=-< . ' f:'", I' i :: .. :::; Off ie. 8Idg .. W o ohinglon. D.C. I - :' ;. ! , h - .... "f : · ~·~7":~.~~7· ;"/ ~. )00,1. S NGSTOW N VINDICATOR, SUN DAY, APR IL 12, 198 1 -------------------------------------------------------------------- ~el's on Tables 75 Years Luter the business a-nd accelerat ing their children into man agement positions ~ they left school ' , Still, the business grew to serve all Youngstown, as well as Warren, Salem, Alli ance and East "Liverpool, along with Sh.a~on and New Castle. , In 1941, the Lawrence Avenue plant expanded, in creasing the daily capacity of the Schvvebels to 24,000 loaves of bread. It took only ten years for the company to ' outgrow their facilities, and in 1951 Schwebel moved ' to East Midlothian Boulevard, and that gave the bakery a capacity of 40,000 loaves a day. . . . ~ _.>. !h~t loc~tion has three MOD'EST' BEGINNINGS_ - The·.Schwebel Ba Co. began busine'ss in 1906 with DUlldmgs WIth over 150,000 _- '. Joseph Schwebel, above, and his'.wlfe at a modest ery on Center Street in Camp- ~quare feet of space, hous-.. b~lI. The baking business then was about 150 loaves a day, which is now only the mg general offices, bo?k- output per minute at the Schwebel bakery on East Midlothian Boulevard. ' A keeping, d,ata pro.cessl~g, -: manufactUring, engmeerlng and a personnel center. A 'distribution center .. across the street on M.idlothian .is the command center for the sales, shipping, receiving ' and route organizations. Mrs. Schwebel remained active in company opera tions until her death in 1964. But her children ~ and now' ber grandchildren - bave carried on the family tradi tion of the bread busmess. Beside Irving Schwebel, ively involved in ma~' chairman of the "board, and 1. talks over company David, preside~ seyeral 'man Irving Schwebel ' other relatives serVe in the, _ : _ . . company, baving - worked * -.. . ' ... *- their way up through lower • ., . positions. Joseph and Paul ~ Schwebel bakery op- . Schwebel, Irving's sons, m ,has grh~wnt' t~emenl-serve as vice president and y In sop IS Ica on. n tary spectively. ' the Campbell ovens secre re " lut about 150 loaves Ii rim;;;;;;;:~iiiiiii~~~~== Today the Midlothian ~~ .ue baking plant is typ . ,Producing 150 loaves ingle minute, 250,000 in gle day. That capacity I double ov~ .. th~ .next ears. \ . ;eph Schwe!>el, an ~p.­ lice baker m Austria ;ary (in a section now oland), found a ready :et for his bread. Two i after opening;·. he ' ~ his small 'business .l.o ' , 'ence Avenue 'in the· Iton area. By 1923 the ry served large sec- of Youngstown with lelivery trucks and rtf employees. . . : t Joseph died in l~l~, ng his wife take on more responsibility ~or "I:!!Io_--'" 1 - 2 Joseph and Dora Schwebel A Heritage of Pride Our Founders ... a Proud Tradition of Excellence and Quality. In 1906, when Joseph and Dora Schwebel started baking bread for their neighbors in Campbell, Ohio -their philosophy about their tiny business was much the same as it is today. Their goals were to give their customers the very finest products and service, and to always be proud of each fresh loaf of bread they baked. Today, Joseph and Dora Schwebel's children and grandchildren carry forward the ideals of the company's beloved founders. Although the scale and scope of operations is dramatically larger and more complex-every Schwebel product receives the family's personal attention and dedication to the highest quality standards. Moving Forward to Meet the Times ••. (Left to Right) David Schwebel, Frances Solomon, Elaine Winick, Irving Schwebel, Sadie Rifkin From Our Family To Yours ... Three Generations of Progress [[J Schwebel BAKING COMPANY Dear Friends and Customers, We're both proud and grateful. Proud ot our heritage-and grateful to you, tor allowing us to be a part ot yours. Our task has been very gratitying in many respects, most especially because ot our involvement with you in so many personal and important ways. We consider it a great privilege to share a place in your lives with all the special relationships and pleasant associations that we value so highly. Seventy-live years ot operating a Bakery business is an achievement that many have strived tor-and tew have been able to attain. We realize that this is an honor, and are aware that such an accomplishment would not have been possible without the loyalty and cooperation ot our mends, customers, and dedicated employees. As we look torward to the years ahead, our commitment remains to outstanding quality and service . .. and to tultilling the needs ot our customers. With hearttelt thanks, "The Schwebels" (Left to Right) Joseph Winick, Barry Solomon, Alyson Winick, Joseph Schwebel, Paul Schwebel 3 4 The outstanding reputation of Schwebel's products didn't just happen. Grueling work, progressive planning, high quality standards, and personal sacrifice resulted in a rapidly growing demand for Joseph and Dora Schwebel's breads. Our Origins ... As word spread in the area about the delicious taste and flavor of the Schwebel's baking skills-their customer list increased at such a fast pace that they were no longer able to make deliveries on foot, in baskets. I The development of The Schwebel Baking Company from 1906 to the present time personifies the "American Success Story." Underlying the foundations of every phase of the company's growth-the principles have been the same: to constantly IMPROVE products and services by getting BETTER, not just bigger. This was the foremost consideration that prevailed from the first big investment of a horse and buggy . . . to the re·location of the business at Lawrence Avenue in the Haseltine area, with several major expansions there ... then, the tremendous move in 1951 to the present location on East Midlothian Boulevard in Youngstown-which has more than quadrupled capabilities since then. 5 Schwebel's 17 ENRICHED BROWN'N SlRVE ROllS I 8 Leading the Way With the Newest Methods ... As one of the very few remaining independent, family-owned baking operations in the country-it has always been necessary for The Schwebel Baking Company to be ahead of the times with superior technology and production. Foresight . . . Creative Planning . . . Innovative Techniques . . . and Substantial Investment have highlighted the on-going growth and expansion of the company's facilities. In the Manufacturing Division-all phases of Production, Engineering and Sanitation are carefully coordinated for maximum effiCiency and quality-control. The latest machinery and equipment are just a part of the Schwebel story today. The very clean, pleasant physical environment of the modern plant, distribution center, and offices-sets the tone for an atmosphere of pride and excellence. People are Our Greatest Assets ... The human factor is what we're all about at Schwebel's .. . because PEOPLE make us happen. And our people have always had a unique enthusiasm in being an integral part of the now large Schwebel family baking enterprise. This joint effort and spirit of togetherness is found in every aspect of the organization: manufacturing ... sales ... and administration. 9 10 Serving the Needs of Today's Market-Place ... As our lives change each day, we have been prepared for these changes. The contemporary scene has brought new life·styles . .. new ideas . . . new products .. . new methods of production ... new concepts of marketing ... and new patterns of distribution. In meeting the diverse needs of our expanded trading areas, we are constantly refining the operations of The Schwebel Baking Company to keep pace with current conditions -always basing our efforts on the original principles of unsurpassed QUALITY and unequalled SERVICE. Foremost for Quality with a Full Line of White Enriched Sliced Breads, Specialty Breads, Buns and Rolls ~ SclJWI!bl!ls ~-lakdrJoodnRM fFmce-l906 Sales-Marketing Region --- ---- - -- .--- Lake Erie ------.. ,/ AKRON •• -----YI~~:=~~" w_~ OHIO Visions for the Future Many existing challenges and opportunities lie ahead. As we anticipate tomorrow's world with optimistic vigor we will always retain the deep. personal feelings that we have about our products, our people, our customers, and our friends. These are the relationships that we believe have made us special -because the main ingredient of our successful growth is how much WE CARE about all the elements that make life better ... happier . . . and more productive for everyone. The Schwebel Baking Company 965 East Midlothian Boulevard Youngstown, Ohio 44507 (216) 783-2860 11 NEW YORK PENNSYLVANIA McKeesport .. . , . . .. ... BOARDMAN, OHIO, TUESDAY, JULY 11, 1950 Dyllamic Grandmother ' 1" L : f .' ,;" ' . ; : ., . 'i' ... " .» his lif~.:.J ~e may h~' r.es~ .~!~. ,peace knew he. was gOI,ng fo:~~.;. for ,h~ looked ~t me and <8~ja.;. :, owncr of Schwebel's Bakery, 1-'----------", " ' , ' \ , . one of the largest in Ohio, in ' hr borrowed $300 from my . S etl we be 1 II ~xpanded, the many w ays the most modern in brother and I said 'Joe, no more pla~t 1~23, again In 1936, In'1~~8 U ' I Oh" partJ,ers ' " and ligain in 1941. Th~y u,\1eot nor le,IS ern I~. . ' to he h~ the big, new'plant I\bou~ So ma ny storlCS have been Mr, and Mrs.·Schwebel opened tIle end 01 this ye",r. ', .' '~"/: Wrl tten, so m nny stories re- their little bakery-- at Haselton, , ': : :" pea ted about' SChwebel's being a nea'r the Center ::;t. bridge, just The plant now bak~s 180,000 "one-woman o[lcration," . that around the corner from the loaves ot , bread a we.ek. ·The~, Mrs. Schwebel thinks it's about present plant on Lawrence sf, wiH be able to double that:o\i~~ time that someone s~raightened Mrs. Schwebel took up house.. put in the new bakery. :.; ... : the newspapers out. , keeping in two little rooms near "It was' Joe's good bread tn.t "Very flattering," she says. : ~he store. " enabled us to kl:!ep ~row.il1K~i~~ : "Who ever heard ot a one- "Such dirtl" Mrs. Schweb~l: a still insist that we bake" ¥'~."." .. : .. " .. ::, . :):~?::~;:~'f,';~~',L~.L:'.:" . ,\ ,'. • >,' "What. i.s,Js":~ Ji.b~. say's. ,"What her daughter, Fr.aJ\ce~, ~ll of yO\! have to do, you have to do." whom, work , }vith' her, ' I : $he aClually went into busi- mor.e at the \ll'\)blems. I , DORA SCHWEBEL'S INVESTMENT In the future of her family and Boardman will be thl. GOO,OOO super-modern bal{ery which hi rising JlOW at l\1ldlothlan Blvd. and Lal(e Park Ros(l :neES because ot a bit or poor "Don't ~ell' ,them," 'sh~ ,says,' ju~grnent on the party ot one vrith no small .to,u<;h Of. pride. ,or ' her husband's partners.· "but Irving ' and David ar~. dOJ' Mrs, Schwebel came to the il1 g fine~ A ric;! , ,France~ :..... J ' Un ited S ta tes in 1900 from Aus-would'n'~,k?ow whatto po with.', II'o-ll uIl Hry , landing In New ' out her. ,j " " York allie to speuk only one or : I~,rs. ?chwebe~ s pnde in .~er two word~ of English. In 1905, family 15 tre pr!~e of a woman she married Joseph Schwebel. )\'/ho has (OUCht, ' and won, for J oseph a bakfT e ntered Into h~r children against the world. p