Political discussions and the media : how hostile media effects affect political discussions

Abstract

This study looked to expand on previous research on the hostile media effect. Looking at the predictors of perceived hostility and effects of partisanship and perceived hostility to determine the implications for political engagement. Unlike other studies on the hostile media effect, this study was a qualitative one. The methodology provided very interesting results on the perception of bias, political engagement, and also a unique look at the perception of bias by Republican women. The study found that there are specific decisions strong partisans make when deciding whether or not to discuss politics. It was found that identification with a group and anticipating third person effects leads people to engage differently in face-to-face and on social media, and that these differences were evidence of the hostile media effect. Although future research is suggested, this study is a great start to expanding the knowledge of political engagement in a political climate that is perceived to be hostile and biased.